Positive Results You Can Expect
Lower costs by simplifying
your tech stack for a
seamless user experience
Increase subscription
renewals with features
your customers love
Improve your customer
journey for higher
conversions and engagement
The Challenge
A leader in telecom and fintech fraud management needed to keep pace with rising customer demands for new functionality and shorter updates.
Our Approach: FARM in Action
We helped define what ‘product-led’ meant for their organisation and set clear success measures.
We assessed customer engagement and identified gaps in their product journey.
Together, we picked strategic initiatives and assigned team leads.
We created phased plans to transition users smoothly to the new model, supported by strong governance.
Quarterly reviews ensured continuous learning and course corrections.
Beyond FARM
We set up a Program Management Office, introduced cross-team training, and ran workshops and coaching sessions to phase in the change over three months.
The Results
Stronger alignment and integration across teams
Data-driven planning
that improved decision-making
Shift in leadership conversations towards customer experience
and delivered value
Early signs of increased user engagement and reduced support calls within months*
*The transformation was planned over 18 months in phases, so early data from the first quarter was limited for drawing conclusions.
