CHOW #74- Persona: Roles, Pains and Gains

Say, we are building a product for K12 segment.  We may map School Principal of a particular segment in the following manner:

(Disclaimer: This is just an example. Resemblance to any individual or organization, if any, is not intended, may only be a coincidence)

School Principal:

Roles / Goals

• Teacher
  • Hiring teacher
  • Assess teacher capability
  • Form and Execute training plan
  • Mentoring
  • Text book selection (map syllabus to book)
  • Teacher scheduling & allocation
  • Feedback / review cycle (teacher effectiveness)
• Setup & Monitor scoring rubric for assessment
• School admin reports and regulatory compliance
• School performance
• Engage with Peers (schools / principals)
• Participate in meetings and conferences

Pains

• Admin / Hiring / Training
• Transactional exception management
  • Leave of absence
  • Admissions
  • Student Injuries
  • Transport
  • Teaching Logistics
    • (stationaries, books, papers)
• Event Management
  • [budget planning, to event co-ordination]
• Syllabus coverage
• Board & competitive exam preparation
• Ad-hoc regulatory compliance
• Performance management

Gains

• Be known as ‘educationist’ (Peer and industry recognition)
• Social recognition of school
• Student performance

Now,  shall we arrive at Goals, Pains and Gains for the secondary school teacher, say a science teacher handling classes between 6th standard and 8th standard in India? To be more specific, we may assume, the teacher is from CBSE board school, in a metro, in her early 30s. This persona demography would help us define the other parameters effectively.

Suggested Solution:

Roles / Goals

• Prepare and conduct assessments
• Home work
• Assignment
• Records keeping
• Attendance
• Weekly meetings
• School status reports
• Parents meetings
• Upskill (studying core, technology, etc)
• Extra curricular activities (cultural, sports)
• Look for interesting / meaningful content
• Identify experiments / examples
• Manage learners (individually)
• Manage class (as a class)
• Engage with peers

Gains

• Better preparation helps in better engagement with learners
• More assets help me manage the class better by providing alternate examples
• Having more time to run more extra curricular events / activities
• Taking administrative tasks out of the plate, would give more time and mind share for core activity

Pains

• Keep the students engaged in class
• Paying attention to individual learners
• Administrative tasks
• Time spent on Home work preparation and correction
• Time spent on administering extra curricular activities
• To connect real world contemporary examples with taught content